Client: Black Orchid Interiors
What we did: E-Commerce website, online marketing materials and print collateral
A Middle Eastern adventure
As London furniture brand Black Orchid Interiors announced its venture into the Middle East, they sought direction from us in enhancing their current brand voice and aesthetic in order to entice their new consumer market, and ultimately leading the launch of a new store opening in Qatar.
The brand was already an established retailer, positioned in retail giant House of Fraser, on London’s prestigious Oxford Street. With this in mind it was imperative that we did not stray too far from the brands current stature and alienate the brand from its ever expanding client base.
At the forefront of the project was a newly designed and seamlessly built e-commerce website offering niche, high-end designer products. To run alongside this, the design team produced beautifully designed marketing materials which reflected not only the luxuriousness of the brand but the personality and style of the brands CEO.
